根據中國人的傳統習俗,農曆年初三是「赤口」,不適宜到親友家拜年,而於當天到郊外吸收大自然的清新空氣正是一個很好的選擇。有見及此,Wildtrek於每年的農曆年初三舉辦越野跑比賽,而每年的比賽名稱會以當年是屬於十二生肖的那一種動物而命名,例如「龍初三」越野跑和「蛇初三」越野跑等等,完賽者可獲贈精美的十二生肖水晶球獎座一個。
According to Chinese traditional customs, the third day of the lunar new year is known as Chi Kou, a day considered inappropriate for visiting friends and relatives to offer New Year's greetings. Instead, it is a great opportunity to venture outdoors and breathe in the fresh air of nature. Recognizing this, Wildtrek organizes a trail race every yea