在国家大力推进全民健身和体育强国战略的背景下,户外越野运动快速普及,大家对高品质、常态化的户外赛事需求日益增长。为满足本地及周边人群的运动与社交需求,荒野见山赛事运营团队依托区域优质山地资源,打造“紫光阁挑战赛”年度积分系列赛事,通过多场次、低门槛、强互动的赛事设计,构建可持续运营的户外赛事IP,推动体育、文旅与消费的深度融合。
Against the backdrop of the country's strong promotion of the national fitness and sports power strategies, outdoor cross-country sports are rapidly becoming popular, and there is a growing demand for high-quality, regular outdoor events. To meet the exercise and social needs of local and surrounding communities, the Wild Mountain Race Operations T