后疫情时代文旅的“荒野”市场增速惊人,大量年轻人背包走向山野,享受自由。越野跑商业模式目前趋于成熟,但定向赛还处于培育阶段,两个群体重合度较高,国内缺乏顶级的定向越野赛事。
In the post-pandemic era, the 'wilderness' market of cultural tourism is growing at an astonishing rate, with many young people backpacking into the mountains to enjoy freedom. The commercial model for trail running is currently becoming mature, but orienteering races are still in the cultivation stage. The two groups overlap significantly, and the